Marley Fragrance
Shopify Theme Design
Summary
Rooted in Bob Marley’s Jamaican heritage, each scent from Marley Fragrance features ingredients inspired by the island. The line of fragrances is a celebration of Bob Marley’s timeless message, inviting you to experience the power of fragrance to uplift your spirit.
The Problem
Developing a new brand and product line in Marley Fragance to honor Bob Marley’s legacy of love, peace, and unity through fragrance, IMH Fragrance needed a partner to assist in realizing a Shopify store design. Crucial to the project would be ensuring a site with ecommerce best practices while holding to a tight launch deadline. The compelling product line and marketing materials would need a site design to match the nuanced and aspirational messaging the Marley name represented.
The Solution
Bringing the vision to life, Electric Eye partnered with IMH Fragrance to see the Marley Fragrance Shopify Theme Design project to completion on time and within budget. The IMH Fragrance team provided cohesive branding guidelines and sophisticated creative assets that would set the stage for a successful project. With a clear timeline and benchmarks along the way, the project progressed on schedule with a fantastic result, delivering the product line with authenticity.
